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"My strength lies in bridging social needs with innovative
business ideas, driving growth and success."
- Efrat Morag, Founder, Smart Living Innovation
Business & Financial Gerontologist
As populations continue to expand and change, there is an increasing demand for real estate companies and 55+ environments, including senior living facilities, to reimagine their approach to technology and decision-making. These community operators must strategically invest in technology to elevate residents’ experiences, improve quality of life, and boost operational efficiency. These investments should be carefully planned to meet the community’s future needs and align with its long-term business objectives. We help our clients adopt the Smart Living Innovation model by adopting and integrating new technologies to improve resident care. Our consulting services advise on implementing smart home systems, artificial intelligence, and other advanced technologies to enhance quality of life and long-term care for the populations we serve. On the administrative side, we help our clients find solutions to operational issues and other business roadblocks.
We empower 55+ and senior living communities and the companies who care for them.
Efrat has excelled in various roles, including:
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In her own words: “I was very close to my grandmother, who lived to age 97. She lost her husband (my grandfather) at a young age and never remarried, maintaining her independence and a youthful spirit throughout her life. As a nurse, she dedicated herself to helping others and never wanted to stop working, even changing her age on her ID by subtracting ten years. She remained sharp until the end, but her body “betrayed” her, as she often said. I adored her; she was a great storyteller, very independent, and had a strong personality. She wanted to live well and enjoy life. She was afraid of becoming disabled or dependent on others. My grandmother was, and still is, a profound inspiration to me.”
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